Final project

Novice centers around four girls who just joined the rowing team at their school.  They are a group of social awkward girls who have no clue about college life and culture.  They don’t know how to interact with boys, or how to act at parties.  Most of the time they end up embarrassing themselves with their quirky ways to handle the problems that they run into.  While some scenes deal with rowing, the show is more about navigating college and going on this “quest” for self-discovery.

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The Reflection Pool

Building off of my previous blog “Blogging About Blogging” 

As I have continued to blog throughout this semester for class, my passion for blogging continues to grow.  I know that sounds a bit emotional, but whatever.  I can’t wait to blog about an idea when I come across one or when I start daydreaming thinking.  While my life was super crazy this semester, I did find the time to experiment with my new blogger identity that I discovered last semester and build off of it outside of class assignments.  Feeling comfortable with my style, I began to play around with the visual effects of the blogs using them to enhance what I wrote about.

I liked having less blogs this semester.   For some reason, having a blog every week or almost every week added pressure to my week. Strange… I found the topics this semester to be easy to write on as well as enjoyable.  I feel like I finally understand what my professor is looking for in a blog post.

Now as the semester comes to a close and my summer study abroad approaches, I hope to retain this valuable emedia knowledge to captivate my non-exisitng followers about my European Travels.  So until next time……

Network Research

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Originally known as the Fox Family Channel owned and created by the Christian Broadcasting Network Satellite Service, ABC Family recently became purchased and rebranded by Walt Disney in essentially an economic move for the corporation (Bercovici 1; Suehle 1).  The Fox Family Channel had low ratings, ranking in seventieth place (Bercovici 1).  Disney saw an opportunity that if invested in right could completely turn the channel from a dismal failure to huge success making large profits for them.  And that’s what they have done.  Shows like Pretty Little Liars, Switched at Birth, and The Fosters have been hugely successful, even incorporating e-participtaion through social media (ABC Family 1).  Part of this success revolves around their new brand identity: “A New Kind of Family.”  But what does that entail exactly?  The Chief Creator Officer, Kate Juergens says that they wanted to represent a modern family;  Amelia Atlas independtky adds on in reference to ABCF’s new brand  “You’re only authentic if you are holding up a mirror to your audience and saying, ‘I see you.””  Basically, ABCF wants to represent the different family dynamics that viewers experience and come across in life, whether that be LGBT identities (seen in The Fosters and Pretty Little Liars), divorce (Pretty Little Liars,), mixed couples (The Fosters), teen sex (The Secret LIfe of the American Teenager).  In addition their target audience, young women and female teenagers, are more likely to be open these more liberal, “new” family ideals than  older generations (Linton 1).    

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Sources:

“ABC Family: A New Kind of Family.”  PDF. cabtv.com. 6 March 2014

“ABC Family Changing” brandnewschool.com. bns.  Web. 6 March 2014.

Atlas, Amelia. “Teen Sex on ABC Family Sparks Debate.”  newser.com. N.p. 1 February 2009. Web. 6 March 2014.

Bercovici, Jeff.  “Disney buying Fox Family Channel.” medialifemagazine.com.  Media Life Magazine.  23 July 2003. Web. 6 March 2014.

Linton, Caroline.  “Surprise! ABC Family and Fox Are the Gayest Networks on TV.” Thedailybeast.com.  Newsweek.  17 November 2013. Web. 6 March 2014.

Suehle, Ruth. “ 6 TV Networks That Aren’t What They Started Out to Be.” wired.com. Wired.  10 October 2012. Web. 6 March 2014.

The Black Man in Main Stream Media

Here’s a video that discusses the portrayal of the “Black Man” in media and how that influences the mainstream viewer’s opinion of him.  This “Black Man” is similar to the one that my English class last semester delved into after reading Richardson’s “Introduction” From Uncle Tom to Gangsta.  Several topics in this video tie into the stereotype “of the black rapist” that he discusses and builds on it with today’s so called statistics and opinions of the Black Community.

http://www.youtube.com/watch?v=cBL_qtn47eI&feature=share&list=UUJ4GdmcByqxopfrmmWT8dnA

Black Spaces in T.V.

“By definition, black popular culture is a contradictory space. It is sight of strategic contestation” (Hall 26).

In The Beulah Show, the Beulah’s stereotyped figure as  a “Mamie” places her in an inferior position to the white family; however, it gives her certain degree of power because the family depends on her to keep daily life smooth.   At the time that the show aired in 1950s, the scenarios depicted reflected main-stream America: a white middle class family with a black women as domestic help.  The show was “rooted in popular experience” of how the white normalcy saw and understood blacks (Hall 26).  That reflects the stereotype of the “Mamie” figure that dominates the black culture in the white world.  Beulah accepts the task of doing the gardening of the white family with a smile and a gracious heart even though she works herself too hard as well as  taking care of the family, refusing to serve cold cuts to the family.  On the flip side of being subordinate, she is strong and intuitive, which is not the typical black culture portrayed.  She fixes her own problems,  making a deal with the Bensens to get the rose bush back.  She works all day doing the “women’s work” (cooking) and the “men’s work” (gardening).  She has to be mentally tough to deal with caring for the family and her husband. With out her the family would fall apart because there would be no one to fix their problems or turn to when they need something.

The Matter of Whiteness in Television

This happens because white people are systematically privileged in Western society, enjoy ‘unearned advantage and conferred dominance’” (Dyer 9)………. White people have dominated societies in Europe for centuries and continued to do so in their colonies under the pretense of the social darwinism and manifest destiny.  Racial sociality barriers broke down, but certain aspects, particularly whiteness, were engrained into society.  They whiteness is the standard mold that is seen and taught.

 

“White power none the less reproduces itself regardless of intention, power differences, and goodwill, and overwhelmingly because it is not seen as whiteness, but as normal. White people need to learn to see themselves as white, to see their particularity. In other words, whiteness needs to be made strange” (Dyer 10)……  Whiteness is the only standard that society has been exposed to in entirety.  When seen in television, white people see a reflection of themselves; therefore, feel comfortable while watching.  If other color spaces were introduced into television there would be an awkward set up that would make white viewers uncomfortable because the spaces are no longer the norm.  The differences would be highlighted as  contrasting spaces take up the screen.  Related to the above quote, the superiority of whiteness and the familiarity of it come from the long range of the white dominance in society.  With no other type of race dominance whiteness takes an upper hand.

Arrested Whiteness

At first appearance the family in Arrested Development seems like a wealthy and powerful white family.  But that’s it… they’re white.  The father committed what is considered typical upper, class white-collar crime and the rational son, Michael, wants to make a life for himself and his son, something any parent could and does identify with.  In scenes where this is discussed, I feel that the whiteness is made invisible, not de-normalized.  Parenthood goes across every race and ethnicity.   The show doesn’t discuss a certain way to bring up a child, which may differ between races, but rather a parent’s desire to provide for their child in any way that is available.  In a way this family enforces the white upper class stereotype.  They can waste money on doing whatever; they are estranged siblings; they are not completely rational. Essentially, they do what they want because they are rich.  The episode plays with whiteness as the father enjoys his time in jail with the so-called “Black delinquent,” picking up on some of the manners and dress of him quite at the surprise of Michael.

Whiteness

Writing about whiteness gives white people the go-ahead to write and talk about what in any case we have always talked about: ourselves. (Dyer 10) 

While television does not write about whiteness it reinforces it through the character development.  Any of the three examples from class, Freaks and Geeks, The Dick Van Dyke Show, or Girls, show only white characters, even the extras are white.  The perspectives on events are all from white characters.   Freaks and Geeks and The Dick Van Dyke Show reinforce the white society dominant at the time that they were made.  Produced by white directors, the shows are a reflection of them and essentially talk about themselves and their experiences with out consulting what Dyer calls “non-whites” on their perspectives or including the non-whites in their shows.  The Dick Van Dyke Show is a typical, white family of the 1960s that was hailed as the epitome of good in a white society.  It would be relatable to the target audience: a white middle class family.         

 

 

Shot- list of I Dream of Jeannie

Thesis:

In the sequence where Jeannie transforms Tony’s living room into an Arabian themed space, Jeannie’s flirtatious character, developed by the playful trills in the music that accompanies her antics and by the relaxed interactions with Tony, juxtaposes with Melissa’s conservative demeanor and dress to reinforce that a women’s submissive role in society allows for stability in the home.

Shot- list:

https://docs.google.com/document/d/1YrTur8_MFRyRcxcuBbl0Xw9rEtl1a6I75wTBs1o1Qto/edit